Add a newsletter sign-up
If you don’t already have a newsletter sign-up on your website, add it today. Add it to your blog as well. Be sure to make it prominent and add it to as many pages as you can. Let your newsletter sign-up be a prominent call-to-action and make it stand out. This is a great way to grow your email list, especially if your site/blog gets a lot of traffic.
It is a good idea to explain some brief details about the newsletter as well. Details such as frequency, topics etc. so people know what they are getting themselves into. If you say what the email frequency will be, make sure you stick to it.
Integrate social media
This is a two part process. First you can add social sharing icons/links in your newsletter so that your subscribers can share your content with their social media contacts. For example, if someone enjoys one of your articles, they could share it on Facebook. Now your content has spread beyond your subscriber reach and into their Facebook network. This exposes your content and brand to new audiences and can help you pick-up some additional subscribers.
The next part is to add your newsletter sign-up to some of your social media profiles such as Facebook, LinkedIn and possibly Twitter (if you use auto DM’s). This adds another outlet of exposure to help increase subscribers.
Give something away
Good old fashioned bribes always work. Give people an incentive to subscribe. This could be anything from a free white paper or e-book, free trial, t-shirt etc.
Offer a good reason to subscribe
A couple other popular tricks is to offer special discounts and incentives to your newsletter subscribers. Subscribe to my newsletter and save 10% type thing. Or, maybe you are going to provide exclusive content in your newsletter. People always want to know “what’s in it for me,” so be sure to let them know WHY they should subscribe.
Conferences and events
Conferences, trade shows and events are great ways to build your subscriber list. As you network and collect business cards, ask if they would be interested in subscribing to your newsletter. Be sure you ask permission. Have a newsletter sign-up form at your booth to make it easy.
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5 Ways to Grow your Email Subscriber List…
Having a healthy email list can help increase brand awareness, drive traffic and promote your business. Looking for ways to grow your email subscriber list? Read on……
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A free e-book for subscribers is an incentive I’ve seen quite often. It must be a decent enough way to get subcribers, or it wouldn’t be so prevalent.
Great advice. Thanks.
I think social media sites are now become the most important source for increasing email subscription, they help in two way first they helps in gaining social network second they increase subscribers.
Publishing a newsletter is definitely a good idea. Got to make more time to write an additional weekly content besides the blog posts.