Online keyword research is the foundation of any SEO campaign. It is the first step and everything builds on top of it which is why we’ll begin our online marketing system series with online keyword research.
Why is this the first step?
It is important to find the right keywords. You need a good set of relevant and well searched keyphrases to build around. You want to research key terms that best describe your business. You will use these keywords when optimizing your site, both on and off page.
Where do I start?
First, think about some of the phrases someone might type into their browser to find a company like yours. Think of the products you sell and services you offer. Start off thinking in broad terms and then drill down to more specific terms. Try to put yourself in your customers shoes using terms you think they would use to search. Next, add some industry keywords that you and people in your industry use to describe various elements of your business. This way you cover both those who are not familiar and very familiar with your type of business.
Now you have a good base of keywords to research.
How do I know which ones to use?
This is where the real magic happens! You’ll need a good online keyword research tool to help you gauge which of these keywords you selected are worth pursuing.
There are three main things to research: relevancy, monthly search volume and competition.
You definitely want to use keywords that are relevant to your business. Don’t get distracted by how many searches some phrases might get. This is one of the best ways to control who visits your website and this is your opportunity to target your desired visitors.
Next, research the monthly search volume your potential keywords get. Keep in mind that typically the higher the searches, the higher the competition. However, you generally want to try to find keywords that get at least 1,000 searches per month. This ensures that you are rewarded for all the hard work you will put in to optimizing for these terms.
Time to pan for gold. You want to find keywords that get a healthy search volume but aren’t too competitive. This is key. Now there might be some solid money terms that you want to pursue regardless of how competitive they are. Just keep in mind that the more competitive the keyword, the more work you’ll have to do and the longer it will take to move up in the search rankings.
Online keyword research is the one task you want to spend some time on to ensure you select a good set of terms. This most likely won’t be a one and done event as you will be monitoring how well your keywords perform. In time you’ll want to analyze how many visitors these keywords send you and how well they convert into leads and sales.