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9 Tips for Facebook Page Success

Having a Facebook Page for your business or website is quickly becoming a staple in any online marketing strategy. Just having a Facebook Page is not enough. There are 8 things you can do to ensure your Facebook Page is a success.

1. Add a link back to your website – Sounds simple right? It is! Add your website url to your page. Be sure you also feature it in the left sidebar for maximum visibility. This will help send additional traffic to your website as well as help with your SEO. Google loves links and a link from Facebook is a good one to have.

2. Company profile – Still standard stuff here, but you would be surprised how many people seem to skip over this. Fill out the Info section of your page to include “about us” type information. This will help visitors who are not so familiar with you know exactly what you do.

3. Static FBML – Add the Static FBML app. This app will allow you to essentially have a custom landing page on your Facebook page. You can include custom html, content, images and graphics. Once you have everything in place, you can make this tab the default landing page. There is an option for “Default Landing Tab for Everyone Else.”

4. Blog feed – Install the Social RSS app. This app will enable you to publish your latest blog posts to your wall. There are useful settings that let you “like” your own posts, add the posts to your wall or in a dedicated tab/box.

5. YouTube – There are several good YouTube apps out there. I happen to like YouTube Video Box. This app will give you a dedicated tab where you can feature all your videos from your YouTube channel. Videos are a good way to breathe a little extra life into your pages.

6. Promotions – Let’s face it, your brand probably isn’t the most interesting thing on Facebook. Many of the people become “fans” because they are looking for discounts. So, give them what they want! Facebook is a good outlet for one off promotions, contests etc. Promotions is a great app that makes running Facebook promotions a breeze.

7. Poll – Don’t let your Facebook page become static. Interactivity is interesting. Give your fans something to do on your page. Polls are a great way to get others involved in your brand as well as give you an opportunity for some easy market research. Add a Poll to your page today!

8. Usernames – If you haven’t noticed, page urls are not attractive out of the box. They are long and hard to share. Once you have 25+ fans you can get a custom username for your page. This lets you further brand your Facebook page. Now your Facebook url can be Facebook.com/YourCompany.

9. Promote your page – One of the best ways to promote your Facebook page is on your blog. Give your blog readers an opportunity to connect with you. Facebook is a great way to better stay in front of your audience.

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6 Responses to 9 Tips for Facebook Page Success

  1. Thanks for the ideas. I have been looking for the past month for a way to link my FB business page to my web site. Ideally I want to create a tab that will redirect people to my static web site. I know what I want to do but not how to do it. If there are instructions someplace that will let me do that, please share.

    Also, I already have a welcome page for my FB business page but with the new sizing it looks crappy. If I can remember how I got it there to start with I will redo it.

  2. Pauline says:

    I have a FB that I never used, this will help I am going to save and print this article. Very good.

    Thanks you

  3. HeelShields says:

    I immediately went to Facebook and added my URL to the lefthand sidebar. Thanks. I am also going to implement some of the other suggestions. THANKS Again1

    HeelShields

  4. I have been debating whether or not to have a page for my graphic design services since my regular FB became just that, but now I see the benefit and thank you for the info. I’ll be sharing this. Thanks again.

    Dennis

  5. I would like to thank you for your sharing a good tips for FB pages.
    I’ll be sharing this.

  6. Thanks so much for the information. I just added a poll app to my page per your suggestions. Great info.

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