So, the first of the year is only a few days away. You probably have BIG plans for your website and business this year. You may plan on devoting more time and money to promoting your business online this year. You probably have some high online marketing goals that you are setting now, like search engine ranking goals. If you do, what do you REALLY know about where you want to be?
You probably have a list of keywords that you want to rank “first page” for. Have you done some searches to see who is there? There are several things you will want to look for:
- Are the results relevant to your business?
- Who is currently there?
- What are your competitor stats?
You know your business. You may think you know what terms are good to rank for, you may even be right. But a good practice is to actually do the searches and see who is there. Just because you associate certain terms with your business, the general public may not. You could be surprised when you do some searches and see that some of the keywords you thought were money could potentially put you in bad company. Just be sure to check and ensure that the keywords you target are relevant to your business.
It’s VERY important to know who is there and why. There is only so much real estate on the first page of any search engine results page. Below are some important things to look for:
- How old are the domains currently on page 1?
- How many inbound links do they have?
- How many pages indexed do they have?
- How are they setting-up their pages?
- How is their domain structured?
These are the basics that you will want to analyze. This will help you determine what you may need to do in order to achieve the online results of your competitors. RhinoSEO makes it quick and easy to check these competitor analysis stats. You can take this data and set certain benchmarks that may need to be met in order to knock off a competitor and take their place on the coveted first page.
There is only so much space on the first page of the search engine results pages. It’s important to know who is there and what it may take for you to get there. Research and competitor analysis is the perfect place to begin any successful online marketing campaign.