So I was logging into Bing local and was brought to a screeching halt. Looks like they don’t support the Google Chrome browser… Wonder why?
Posts Tagged ‘Google’
Come on Bing – That is Not Very Nice
Thursday, December 9th, 2010What to do Once You Make Front Page
Tuesday, August 3rd, 2010
Many people get tunnel vision when running an SEO campaign. The ears are pinned back and the focus on reaching the coveted front page of Google for a desired keyword is all that is often thought about. But what happens when you are lucky enough to land that prime real estate on the first page of Google?
Don’t Stop
Many companies find a keyword that they believe their business MUST rank for. They do a little research and hire an SEO company to help them get their website featured on the first page of Google search results for that keyword. Their main goal then becomes “how fast can we get to the first page of Google.” The SEO company works their tail off and gets the website to first page.
Now the client is happy and receiving additional traffic and leads. Everything is just peachy. Then a month or so goes by and the client thinks “well, I’m on first page, guess I don’t need to pay for SEO anymore.” They let the SEO company go.
A few months go by and they’re rocking and rolling. Then business slows down. They check Google and notice they have fallen to page 2 or 3 for their main keyword. Crap, what happened!!!???
What happened is they stopped. SEO is not a one time “campaign.” It should be an ongoing process. Always working to gain and keep momentum. Think about it. The company wanted to get to first page. They hired an SEO firm to do that. Now, what do you think their competitors are doing?
The point of all this is to not make your SEO a one off. Make it ongoing. It takes a lot of work to reach optimal rankings, it takes more work to keep those rankings. The moment you stop, you give your competition an open lane to pass you by.
Extend Your Focus
Not only do you want to keep you efforts up for “maintenance mode,” but you want to extend your focus as well. Ever heard “don’t put your eggs in one basket?” This too applies to SEO. Don’t just pick one popular keyword and stop there.
Find a dozen or more keywords that are relevant to your website and business and optimize for those too. Always research to find new online opportunities whether it be additional keywords, social media avenues, press releases, video and even email marketing.
True success in the online space comes from constant efforts to improve search engine visibility.
