The tides in the marketing arena have shifted and most marketers and business owners now see the value of SEO. Search engine optimization encompasses so much and there is a lot to be done to build a thriving web presence. But of all the tasks an online marketer does, which ones are most important and have the most value?
Build your foundation first
Link building is one of the biggest determining factors for SEO performance. That being said, if your website is not properly optimized, link building can only carry you so far. Onsite optimization is almost like your steering wheel, directing the search engines on how to properly index your pages and which terms to rank you for. Links can be thought of as the gasoline that keeps your engine running and vehicle moving ahead. Onsite SEO guides and inbound links are the moving force.
An arms race
In my opinion, inbound links have become the new currency of the Internet. It’s like a virtual arms race between competing sites. Whoever has the most and best inbound links wins the top positions in the search engine rankings.
There are so many different ways to build inbound links. Link diversity is key. Quantity is key. Quality is key. There is so much going on. You want to match the links your competitors have. You want to find new inbound links that your competitors don’t have. There are high PR links, authority links, high traffic links, the list goes on and on.
The important thing to remember is to stay relevant online, your link building campaign should be an ongoing process not a one time thing. More and more companies are doing SEO. The minute you stop building fresh inbound links to your websites is the time when your competition leaps ahead of you.
Don’t be left behind. Make your link building campaign permanent and commit to it.
