Greetings all. You may have noticed the length of time since our last blog post. We have been in heavy development getting ready for a huge new release. Mark your calendar. April 15th, we will push out Version 4 of our internet marketing platform.
This time we are not just including minor updates and improvements either.
As you know, we take user feedback very seriously and this time we really asked ourselves how we can close the gaps.
So here is what we did:
All of this ties into our ‘Work Once, Publish Everywhere’ methodology to make sure you work less to spread your message and focus more on following up on your leads.
The new Bing will roll out with IE9. Bing has some interesting enhancements, they are clearly rolling-up their sleeves in their goal of cutting into Google’s search market share. Some of the new enhancements include:
Bing has already changed things up a bit by adding background images to their homepage. They are taking this idea several steps further. If you have HTML-5 enabled, you can view full-motion video backgrounds as well as zoom in and out on static images. The video background loads quickly and doesn’t require any special plugins.
The new Bing reminds me of how you interact with smart phones, where screens slide smoothly and the transition is clean and automated as opposed to how pages change currently.
Google released their instant search last September, Bing’s really is no different in the “search previews as you type.” This update kind of gets lost with the other enhancements, but still helps improve their user experience.
There will be quick tabs near the top of your browser just below the search box. These will be relevant to your search, so in the demo video below, when you Bing “San Francisco” you’ll be presented with quick tabs such as weather, flights, news, maps, web etc. These tabs and the search bar will be fixed at the top of the screen, even when scrolling down on the results page. The related searches on the left stay as well. This makes sense keeping this information and functionality handy so you don’t have to scroll up or down on the page to access it again after scrolling. The transitions between tabs are smooth and slide left and right so you don’t really feel like you’re leaving the page you are on.
Now that netbooks and handheld devices are gaining in popularity, the screen size for many is smaller. To accommodate this, Bing will display only links at the bottom of the search results pages. Once you begin to scroll down, the descriptions/captions will expand (accordion out). This frees up an other wise limited screen real estate.
Most of these enhancements come from visitor behavior research. They’ve been paying attention to what people do and how they interact and took this information to better enhance the user experience. There is more coming, but so far it looks great!
Check out the new Bing/IE9 demo video below:
If your business doesn’t already have a blog, chances are you have at least entertained the idea. Blogs come with many benefits and responsibility. Blogging is not easy and successful blogs come with a certain level of commitment. The more you put into your blog the more you can expect to get out of it.
Try your hardest to get on a content schedule. What I mean by content schedule is to determine your goals and how many weekly posts you expect it will take to meet these goals. A content schedule is your commitment. If you determine that two new posts a week will help your cause, then put it on your calendar to do so.
If you develop a conscious blogging strategy, you can reap some of the benefits below.
If you’re somewhat familiar with search engine optimization, you might already be familiar with the long tail of search. What this is in a nutshell are specific, highly targeted keywords. These keywords may not send a ton of traffic, but the clicks they generate can be very relevant and convert well. Individually the keywords have a low search volume, but if you rank well for a lot of them the combined search volume can be well worth your while. Long tail keywords are often less competitive too.
Blogs are a great tool to help you cover a lot of ground for long tail searches. Each new blog post is a new opportunity to have content that supports long tail searches. The beauty of blogs is you can often get long tail traffic without really even optimizing for it. Of course if you have a list of keywords to use then by all means use them, but your content alone will open doors you may not have even thought about. If you have been blogging for a while you have probably already noticed the traffic your posts have garnered from the search engines, a lot of it is probably from keywords you now rank for that you didn’t really think about at the time you wrote the posts.
You might be tired of hearing “content is king” but this phrase is coined for a reason. Content is powerful. Search engine spiders love crawling new content. New content keeps your site fresh and the search engines coming back often to index your new pages. Having new pages indexed regularly will have a positive impact on your SEO efforts. Think of it this way, each new page is a potential doorway to your website and another opportunity for your brand to be found.
Blogs are a great way to earn new inbound links. Write good content and the links will come. This can happen a couple different ways. Your readers and visitors can share your content for you as well as bookmark your pages. You can do the same. It is a good best practice to share your content throughout your social network. Submit your blog posts to social voting sites like Digg, Mixx, Reddit etc. Also submit your posts to other social networking sites like LinkedIn, Facebook and Twitter. Each site your content is featured on is another opportunity for a new inbound link. As you might have heard, inbound links are kind of a big deal in SEO.
There are lots of benefits to blogging and blogging often. Look at what you have on your plate and work time into your schedule to site down and write new content on a weekly basis. Be consistent. If you commit to do a new post a week, then try your best to do so. Remember all the benefits of blogging. Encourage others in your organization to contribute as well. Having multiple contributing authors can really lighten everyone’s load and have a huge impact on the health of your blog and online marketing.
If you have a blog and Facebook, you’ve probably already wondered how to publish your recent blog post to your Facebook wall. This is an easy process that you can actually do in Facebook and only takes a few minutes to complete. Follow our step-by-step process and you will sync the two up in no time.
Thats it! From now on when you publish a new post, it should populate on your Facebook fan page wall for your fans and friends to see. Don’t get discouraged if you do not immediately see your post on our wall right after publishing, it can often take hours before it updates your wall.
It’s a new year and I’m assuming you have some new business goals. I’m even willing to bet that some of those goals have something to do with your website. Am I right? If so, here are 5 ideas to get your online marketing off to a great start.
Audit your calls-to-action - What do you want your website visitors to do? Contact you right? Are you making it easy for visitors to do this? If you have to think about it chances are they could be improved. Every page on your site should have a prominent call-to-action. This should include your telephone number as well as some sort of contact form or at least a link to a form. Don’t just have a contact page on your site and think that is all you need. You only have a short period of time to convert your visitors and if they have to look for a way to contact you, many will not.
Add a sitemap - Not only do you want to make it easy for your visitors to navigate through your website, but it is important the search engines can easily crawl your site as well. One of the easiest ways to address this is with a sitemap.
Start a blog - The two biggest things from an SEO standpoint are content and inbound links. A blog can help with both of these if you work it right. Try to get yourself on a blogging schedule of at least one new post a week. Be sure to share your content out through social media to attract new inbound links.
Start link building - As mentioned above, content and links are what will carry you the most in the search engines. Try to be conscious of your inbound links and find ways to attract more new links. It is best to get relevant industry links when possible.
Employ lead nurturing - Every industry will have a different sales cycle. For those that have a longer sales cycle, lead nurturing is essential. There are many things you can do to keep your brand in front of your prospects. One easy way is through marketing drip automation. Drip campaigns are a great way to keep communication open without necessarily eating-up a lot of time.
Now you have a short list of things that can have a huge impact on your online marketing. So, what are you waiting for? Go start the new year off right and complete what is on this list. Good luck!
WordPress is so hot right now. It’s the preferred blogging platform and is quickly becoming popular as a full blown CMS solution. One of the things that makes WordPress so popular is their plugin functionality. Webmasters have loads of plugin options to fully customize their site and add more functionality without knowing any programming. To help those WP folks out there, we’ve compiled a list of our favorite plugins below.
We all know you’re not going to remember all these, so go ahead and bookmark this post for future reference.
2010 is here and we are starting the year off right with Version 3.0
New Features in this release, Improved Interface, Social Updating, Email Marketing, PDF Report Generation. Signup for a FREE Trial to Get Started. It's that simple!