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Business & Marketing

Kyle

What is SEO? A simple guide to SEO

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If you’re curious about what SEO is and how understanding SEO principles can help your business grow, simply continue reading to discover a simple, easy to understand guide to SEO marketing principles.

What is SEO?

The acronym SEO stands for search engine optimization and refers to a series of marketing principles that business owners can use to direct extra traffic to their businesses website.

Basic SEO principles:

1. Make sure that your website features the right SEO keywords

SEO keywords are essentially key words and phrases which individuals can place in the text of their website in order to increase their website’s search engine ranking.

As an example, if you have a website which sells health supplements, it’s well worth doing a bit of research into discovering the top words which users search for when they’re looking to purchase health supplements online. In this scenario some words which may make ideal key words may be “supplements”, “health”, “vitamins” and “weight loss”. As well as the names of the most searched for supplements which your business may sell.

2. Make sure that your website and text have the right density of SEO keywords

Unfortunately you can’t just stuff your website or promotional text with your chosen keywords, in order to increase your SEO ranking. As all of the major search engines such as Yahoo and Google, have software in place which flags websites which have abnormally high SEO keyword density percentages.

So if you don’t want your website to be flagged for keyword stuffing, you’ll need to ensure that you don’t overuse your chosen keywords.

3. Focus on using several different key words and key phrases instead of overusing a couple of keywords and key phrases

One way to decrease your chances of your business’ website being flagged for SEO spamming is to use a variety of key words on your website, instead of just a couple of keywords.

As an example, you may be able to use keywords that are similar to each other or have the same meaning. For instance, if your business sells women’s clothing you may want to use the keywords “style” and “fashion”. Instead of overusing either keyword.

4. Visit social media to see what hashtags are currently trending in your business’ industry

One way to discover a few potential keywords for your business is to check out the social media accounts of your competitors businesses to see what hashtags they are using on their posts. As in many instances words and phrases which are popularly hash tagged also make great keywords.

Just make sure not to use actual hashtags when you place your new keywords on your business’ website or blog.

5. Make sure that your keywords appear originally

Some websites have keywords in parts of their text that don’t make logical sense, which makes it obvious to readers that they are keywords. So, do try to make an effort to ensure that your keywords appear as organic and natural as possible.

So there you have it, a simple, fuss-free guide to understanding and implementing SEO as a marketing technique!

How To Set a Marketing Budget

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In order to start planning how to market your business, you’ll need to first set a marketing budget. If you’re unsure of how to go about setting an accurate marketing budget, simply continue reading to discover a few valuable tips.

How to set a marketing budget:

1. Try to figure out how much money your competitors spend on their marketing campaigns

By visiting your competitors’ websites and social media accounts, you should be able to get a fair idea of how much money each of your competitors spends on their marketing campaigns. The reason why its so important to find out how much money your competitors spend on marketing, is that in order to compete with your competitors, you’ll need to invest a similar amount.

As even if your business produces better quality products and services, if your competitors spend double the amount on marketing, than your business, most of your potential customers will end up purchasing one of your competitor’s products.

2. Figure out what forms of marketing will best reach your business’ target audience

Different businesses should target different forms of marketing as each business has a unique target audience.

As an example, if you’re looking to sell your products and services to mature adults, you may want to allocate a portion of your marketing budgeting to traditional forms of advertisements such as print advertisements, radio advertisements and TV commercials. As well as allocating funds for online advertising campaigns.

Alternatively, if you’re marketing products to young adults aged 16-35 it’s well worth allocating your budget slightly differently and choosing to allocate 90% of your marketing budget on your business’ website and social media accounts. As young adults are far more likely to pay attention to online marketing campaigns than traditional marketing campaigns.

3. Consider how much money your business can realistically afford to spend on marketing

You should never spend more than 10% of your business’ funds on marketing activities. So be sure to be realistic when it comes to setting a budget for your business’ online and offline marketing campaigns.

If your business is relatively new, you may want to start off by spending the majority of your marketing budget on ensuring that you have a professional attractive budget. Whilst you use free forms of marketing such as social media to promote your website.

As your business becomes more successful, you’ll be able to start increasing your marketing budget and to start spending money on new forms of online and offline marketing.

4. Refer to your business plan for guidance

Your business plan should give you an indication of how much money you planned to spend on marketing your business. So it’s well worth reading the financial section of your business plan thoroughly.

5. Consider spending a small portion of your marketing budget on giveaways

It’s well worth spending a few hundred dollars of your marketing budget on giveaways, that will encourage your customers to follow your business on social media and to purchase your business’ products and services.

If you follow the marketing guide listed above, you should be able to set a well priced marketing budget.

Online Marketing Tips

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If you want to increase the effectiveness of your online marketing, continue reading to discover a wide variety of marketing tips, which will help your online business thrive.

Online marketing tips:

1. Make sure to set a budget for your business’ marketing activities

If you fail to set a definite marketing budget, you won’t be able to make the best possible use of your marketing budget. As you may blow a large percentage of your business’ available funds on an ineffective form of online marketing.

So make sure to sit down and create a budget for your business’ online marketing, which breaks down how much money you plan to spend on each area of your business’ marketing strategy. As an example, you may want to state how much money you are prepared to spend on social media adverts and how much money you are comfortable spending on commissioning a brand new website for your business.

2. Get used to posting on your business’ blog and social media accounts at regular time slots

The reason why so many business owners choose to post on their businesses’ blogs and social media accounts at prescheduled, organized time slots, is that their followers will start to learn when their business’ posts and will be sure to check their business’ posts as a part of their daily schedule.

Whereas if you post on your business’ social media accounts and blogs at random, unscheduled times of the day, your followers won’t have a rough posting schedule to check up on.

Another reason why it’s a great idea to post at regular timeslots is that you can specifically target timeslots which have a high level of traffic. As then your posts are far likely to attract a high level of user engagement. So if you want your followers to like, comment and share your posts, it does pay to be thoughtful about your business’ posting schedule.

3. Use SEO techniques to increase traffic to your business’ primary website

If one of your marketing goals for your business is to successfully double the number of hits which your business’ website gets each month, it’s crucial to utilize popular SEO online marketing tips to your business’ advantage.

As SEO techniques are unbeatable when it comes to increasing your business’ search engine rankings, which will, in turn, direct hundreds of thousands or even millions of extra potential customers to your business’ website.

4. Don’t skimp on website related costs

While you may be tempted to hire an inexpensive web designer to create a new website for your business, if you do so you’ll likely miss out on hundreds of thousands of dollars of potential revenue as if new customers visit your website and are disappointed by what they see, they’ll be unlikely to follow through and make a purchase.

5. Be flexible

If one of your marketing campaigns doesn’t work, be flexible enough to make quick changes.

It’s definitely well worth using all five online marketing tips listed above to ensure that your business is able to market itself efficiently and effectively.

Business Finance Tips

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Whether you recently founded your business or have successfully run a popular business for over a decade, it’s well worth continuing reading to discover a few finance tips which are designed to ensure that your business remains financially healthy.

Business Finance Tips:

1. If you can afford to hire an experienced, reputable accountant make sure to do so

While you can save your business a small amount of money by trying to balance your business’ books yourself, if you can afford to hire an accountant, it’s highly recommended that you do so.

As business taxation laws change more often than you’d think and if you’re focused on running a successful business, you won’t have the necessary time to keep up to date with every change which is made to business taxation laws.

2. If you can’t afford to hire an accountant, choose to download reputable DIY accounting software

if you can’t really afford to hire an accountant to manage your business’ books, your wisest choice may to invest in purchasing easy to use DIY accounting software. Which will make the process of managing your business’ finances a whole lot easier.

Before you spend hundreds of dollars on DIY accounting software, just make sure to do your homework and to read plenty of unbiased consumer reviews before you make a final decision. As some brands of DIY accounting software are easier to use than others.

3. Regularly make financial projections to assess your business’ potential long term performance

Financial projections allow you to see how your business may perform in 3 months, 6 months, 12 months and 24 months time if your business continues to perform as expected. If your business’ financial projections disappoint you, simply try to come up with changes to your business plans that will allow you to substantially increase your business’ projected profit and revenue.

4. If your business requires more capital, consider taking a temporary pay cut

If your business requires more capital in order to take your business to the next level and to help your business to expand, potentially into new markets, it may be worth taking a temporary pay cut in order to pour part of your salary into your business. Remember that when you invest in your business, you invest in your own financial future and well being!

5. Considering hiring virtual assistants for your business in order to help keep your operating costs low

It’s well worth hiring virtual assistants to take care of your extra business tasks instead of traditional employees as you don’t have to pay contracted virtual assistants benefits and don’t have to provide office space for virtual assistants. Best of all virtual assistants are usually pretty affordably priced.

6. Make sure that you’re paying a fair interest rate on any business loans which you may be paying off

It’s well worth negotiating a lower interest rate on your business loan by agreeing to pay off your business loans faster than you projected.

If you use the six business and finance listed tips listed above to your advantage you should be able to take control of your business’ finances!

How to Build Your Business Online

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In order to learn how to successfully build an online business empire, just continue reading to discover a simple guide to running an online business!

How to build your business online:

1. Jot down what you like about your favorite websites to shop at

In order to learn how to build a successful website for your business, take note of some of the main reasons why you enjoy shopping at certain websites. As there may be traits that your favorite online shops share, which you’ll be able to use to design your business’ website.

As an example, you may notice that your favorite websites all offer free shipping or that your top visited online stores all boast great membership programs. Which reward clients for repeat business. If so, make sure that your business offers free shipping and an attractive membership program.

2. Make sure that your business has a presence on as many social media sites as possible

Ideally, your business should have a professional presence on a variety of popular social media platforms such as Twitter, Instagram, Facebook, Snapchat and Pinterest.

3. Consider paying for your business’ ads to appear on social media platforms

Not only should your business have its own pages on each social media platform but you should also consider paying for your business’ ads to appear on your target audience’s newsfeeds. Especially as websites such as Facebook have implemented special algorithms which can find the ideal potential customers for your business.

Better yet, have absolutely nothing to lose as if Facebook ads don’t work for your business, you’ll be able to stop paying for your ads to be displayed on people’s Facebook newsfeeds.

4. Provide your customers with great customer service

Just because your business may not have a physical storefront, doesn’t mean that you shouldn’t strive to provide your customers with an exemplary level of customer service. In fact, as people are far less wary of online stores which don’t have a physical store, it’s actually critical to ensure that your customer service team treat each of your customers like a VIP. In order to win over your customers’ trust and loyalty.

Remember that if your customers have a positive experience with your customer service team, they’ll be likely to rave about your business to their friends and family members. While if your customers have negative experiences with your business, they’ll be quick to post highly negative reviews about your business online.

Which can really damage your business’ image as most individuals research new online business before they choose to make their first order with a new brand. Especially a brand that only exists online.

5. Consider getting social media influencers and bloggers to promote your products

As an example, you may want to pay for a Youtube star to review your product in a sponsored video in order to expose your business and its products and services to an audience of millions. Many of whom will shop with your business if they believe that their favorite Youtube star uses your business’ products or services!

If you follow the five tips listed above, you should have no trouble founding your online business empire.

How To Stay Fit While You’re Traveling For Business

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If you travel on a frequent basis for business, continue reading to discover how to remain fit and healthy.

How to stay fit while you’re traveling for business:

1. Research possible hiking trails and running trails to explore in advance

Before you leave home to visit a new destination, make sure to take a bit of time out to research some hiking trails and running trails, which you may want to explore on your next trip. As not only will you be sure to elevate your heart rate and burn calories but you’ll also get to kill two birds with one stone and to explore more of the city which you’re visiting. Including gorgeous national parks, forests, and beaches.

If you map out a few trails to explore before you leave for your trip, you’ll be far more likely to actually lace up your running shoes or hiking boots for an outdoor-focused adventure, when you arrive at your destination.

The best time to fit a workout into your schedule, if you plan on traveling for business is first thing in the morning, when you have plenty of energy.

2. Complete HIT workouts in a local park or at a picturesque beach

If you’d prefer to spend as much time on your trip outdoors, rather than in a sterile hotel gym, you can also opt to complete HIT workouts which you’ll be able to download as apps to your phone or watch on Youtube in scenic locations. Such as a local park or a picturesque beach.

3. Be mindful of the foods which you’re consuming

Despite their best intentions a lot of individuals end up gaining weight when they travel as they stop following a healthy diet and indulge in too many unhealthy meals. While part of the fun of traveling is getting to try new and unusual cuisines it’s well worth trying to keep a balance and trying to consume at least 2 healthy, nutritionally balanced meals per day.

4. Research restaurants and cafes which are health-focused before you depart on your next trip

If you want to be able to stick to your diet whilst still getting to eat out and enjoy local cuisine, simply research a few healthy cafes and restaurants in your chosen destination to visit.

5. Book exciting active adventures which are sure to get your heart racing

Instead of spending your vacations relaxing on a beach, make sure to book at least a few active adventures which will help you maintain your current level of fitness, whilst you’re traveling the world. As an example, you’ll be able to burn plenty of calories if you book a surfing lesson or hire a stand-up paddleboard to explore a hidden cove.

6. Walk to some of your business meetings

Instead of hiring a cab to get from a to b, book a centrally located hotel and make an effort to walk to some of your business meetings. However, if you plan on visiting a hot or humid destination, you may want to skip this particular tip!

So if you’re focused on being able to maintain your current level of fitness whilst traveling for business, it’s definitely worth following the fitness tips mentioned above.

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